Late in December of each year, my professional staff and I “hole up” for a couple of days in our annual year-end meeting, during which we evaluate our efforts for the year that is coming to an end, offer up constructive criticism on how we might do better, and set forth our work strategy for the upcoming new year. We engage in brainstorming sessions, consider ideas and suggestions that have been proposed by others (who, quite frequently, are readers of R&R!), set specific goals, and lock in place timetables for the achievement of each of our objectives. Through the years, this has proved to be some of the most valuable time we spend together, because it helps us accurately assess what we have accomplished, and see more clearly what we still have left to do.
One of the goals that my staff and I set for 2004 was to take a much more active role in multimedia. It is our hope that as we strive to “get the message out” by using various forms of media (the Internet, radio, television, etc.), we will be able to reach many more souls with the Truth.
That said, it gives me great pleasure to announce that we already have completed “stage one” in what will be a multi-stage approach to placing a number of our products into multimedia formats during 2004. As of January 31 (roughly one month after we set forth the goal to do so!), we have 17 one-minute radio spots prepared for use by those who would like to employ radio as their means of “getting the word out” about the legitimacy of Christianity, the accuracy of the Bible as God’s inspired Word, the literal nature of the Genesis account of Creation, the deity of Christ, etc. Among the topics discussed in the one-minute spots are: scientific foreknowledge contained in the Bible, the age of the Earth, cloning, stem-cell research, dinosaurs and the Creation account, the inspiration of the Bible, the degradation of morals in society, the threat of theistic evolution, etc.
Here is how the radio spots work. Each one-minute spot asks a penetrating question, deals with a current “hot” topic, or raises a point well worth considering—the goal being to get the listener to examine the evidence concerning the specific topic under discussion.
With that in mind, as the spot draws to a close, the listener is directed to the Internet site, “www.examinetheevidence.com.” When a person types that URL into his browser, he (or she) is directed to a special page “(Examine the Evidence”) on the Apologetics Web site. Once there, the viewer can: (a) click on any of the radio spots to listen once again to the spot that brought him to the Web site (or listen to any of the other radio spots); and (b) find a minimum of three different articles (one in-depth article, plus two shorter articles) that deal with the subject discussed in the radio spot.
While on our Web site, a person also can navigate to other sections of the site in order to take advantage of all the other (free!) material the site has to offer (and that is a lot!). An individual can view past issues of R&R, find answers to alleged Bible discrepancies, read “in the news” items that may be of interest, or even study from any of our three different sets of Christian evidences correspondence courses—all because of a one-minute-long radio spot!
Each spot has been professionally recorded and digitized, and placed on a CD, which (are you ready for this?) we will be happy to provide completely free of charge! We encourage congregations that employ radio spots to consider using one of these new spots (which announce our toll-free number—800/234-8558) so that people can request free materials at no cost to the congregation, while at the same time being taught the Truth.
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by Bert Thompson, Ph.D.